Price per unit metrics allow marketers to calculate meaningful average selling prices within a product line that includes items of different sizes. Many brands or product lines include multiple models, versions, flavors, colors, sizes, or—more generally— stock-keeping units (SKUs) . The unit price is the cost per quantity of item you’re receiving. This is a free online tool by EverydayCalculation.com to calculate the retail selling price of given the cost price (wholesale) and markup percentage. References. Do I buy juice at the sale price of 2 bottles with 32 oz each for $6.00, or do I buy 1 bottle containing 72 oz for $6.99? If a retailer wants to earn a positive gross margin (or gross profit percentage), the selling price must include an additional amount that is added to the retailer's cost of the product. Selling Price The calculator answer is the item price you should list for your item in order to meet your target return. Calculate Now Assuming the company sold 250,000 units during the year, the per unit sales price is $3 and the total variable cost per unit is $1.80. Definition of Selling Price. Now you can use our unit price calculator to calculate the cost per ounce of one or both deals, and quickly figure out which is the better bargain. The quantity might be per item or per unit of measurement, such as ounces, grams, gallons, or liters. To calculate the unit price, simply divide the cost of the product by the quantity you’re receiving or check the store’s shelf label. Step 2: Determine the selling price by using the desired percentage of 20%. It can be calculated using either the contribution margin in dollars or the contribution margin per unit. Calculators » Math » Retail Markup. A selling price is the amount that a customer will pay to buy a product. For example, if you sold 100 units and had net sales of $20,000, the average selling price of your products is $200. Free calculators and unit converters for general and everyday use. In order to be able to calculate this average price for some of the goods you wish to sell, you must first collect data on different prices. To calculate the average selling price, all you have to do is divide net sales with the number of products sold. 20% = (Selling Price – $17,500) / $17,500 therefore Selling price must be: $21,000 (selling price). Therefore, for John to achieve the desired markup percentage of 20%, John would need to … Cost Per Unit can be defined as the amount of money spent by the company during a time period for producing single unit of the particular product or the services of the company which considers two factors for its calculation i.e., variable cost and the fixed cost and this number helps in determining the selling price of the product or services of company. 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